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ˡЬCrocsI(lng)ġTͽBottega VenetaġѥhSalomońɪʿƷơI(lng)㕡Urban OutdoorڱЬ^ȦQһЬһЬđЬs^_ˡIЬҪ麞rµ_I(y)3СrđaTChanelBalenciagaGucciMarniThe RowݳƷҲ_ʼ֣L(fng)ơƷƵ¿Ь
^ȥNijЬȻɞ鳱Ȧġȯ
Ь(dng)?sh)ӵĕrܴaI(lng)ӵЈڅݣ
01
롰TM(jn)ڱȦ
@ȺЬӳm(x)t
Ьֻ֪Tѽ(jng)^r
\ȻI(lng)TCrocsS˂CitywalkɞpһijƷ(sh)(j)ҲȻCܚgӭ̶
4£Crocsl(f)2023һؔؔ(w)(sh)(j)棺20231-3CrocsƷ6.49|ԪͬL19%㶨RͬL21.6%^(q)̫Ј1.4|Ԫq46.1%eЇЈƷƽ(jng)䶴ЬЬa(chn)ƷͬL110%Rʺ㶨ĿǰСtP(gun)ڡCrocsЬP(gun)(ni)ݳ^14.6flP(gun)a(chn)ƷԌdz؛B(ti)

DԴCrocsٷСt~̖
ȶT_ʼܚgӭ߀вЬԒ@쵽m(x)ռI(lng)ЬK֕_һpӰBarbieğӳBIRKENSTOCKN~ٶȴL
(j)һƪQɷݳޕrƷ LVMH ֵ֧˽ļə(qun)˾ L Catterton cʢF(tun)ĦͨӋ BIRKENSTOCK СϢQL Catterton ?q)?9 ·݆ BIRKENSTOCK ״ι_ļA(y)Ӌ@һeӕƷƵĹֵ^ 80 |Ԫпͻ 100 |Ԫ
ӰBarbie֮ǰЬܵģKendallһǵAĿǰϹٷŞa(chn)Ʒ̎ȱ؛ĠB(ti)һŮЬƷҲƳƿ͵Įa(chn)Ʒ
m(x)tģ߀Bottega VenetaƳѥϵ@pѥЬһ(jng)Ƴ²ۣsɞBottega Veneta(bio)־ԵĕrІƷChanelȴҲ^ƳԼѥƷJennie惺Ҳ^ѥգI(lng)һͻ
@죬t߀бQ顰ڱЬɽϵϪЬȴa(chn)Ʒ^tɞ_(d)˂Pick
2003꣬Keena(chn)ƷϪЬnewportWSA showЬI(y)Q(mo)չ״@ȫһpڷ\(yn)бo(h)_ֺěЬI(y)C(j)(gu)u顰Ʒ\(yn)ӌÂܺuͬrҲɞrȦĽc
xȦUNEEKЬ@ֻɗlKɾɵϪЬÏ(f)sľˇmcͿƷɫҲ˹AˏVȺpickϪЬɞļĕNƷ
cɽϵY(ji)ϵđϪЬڱЬ@һď(f)őfƷҲϯ
(chung)1975CAMPERNE鲼ȫ40ң_O(sh)400ҵNЬĔ(sh)^400fppelotastwinsϵеȶƷƟNЬf͡ɞܶpˌݣrİl(f)׃
2018Camper Labc(dng)tO(sh)ӋƷKiko Kostadinovϵеİl(f)KikohbW(xu)cCamper LabڱЬ_(d)ѸrАۺߵP(gun)עҲ罻ýwһP(gun)ע
ɪʿƷҲoSϣֺİȫЬSɞ\(yn)Ьѥеġ@۰ӲЬ^O(sh)Ӌֹ˱҂@NL(fng)sɞˮ(dng)֮oĕr2020ɪʿKiko Kostadinov(lin)Sһp2000ֱ2023IҪʽİȫЬҪW⡱\ͳ麞
M(jn)2023꣬ɪʿڱЬٴδСtѡڱЬrɪʿѽ(jng)γһĿ~lֳʮ^
02
ЬӱČx
@Ⱥĺܴa
ЬwҲSHH鮔(dng)p˵Čw׃罻ýwόӳF²ҲƺC@һc
˷ƣƷƵġЬwһ_߉֧MԿ^ϵKɞҌO
CrocsġЬڡ˻ɞp˵罻؛һ붴TƺǶTˡϲgҵĶЬىҲIJăȥ
ͨ^NͬЬbһoġЬMܵı⡰ײ߀ܳ@ܶˡT˲H罻ƽ_ҡMJ(rn)ͬ߀ЬķM(jn)݆罻
Ь^m(x)Pc@ЩЬӡtԭSyl(f)F(xin)ġ?c)ˡڅݡ?o:p>
(j)ħRЈ2023ZMڅݷ桷@ʾpMĕr£M^ѳɞҪڅM߸ҕMwcСp˂ă(ni)ɂ߶P(gun)עĽԽԽԸmI
ʮǰ(dng)W(wng)тڰٶNЬmDzǺӑՓY2KǧL(fng)bʮĽ죬mЬɞ³ԪbҲ(x)Ԟ鳣bɞԽԽp˱_(d)@B(ti)ȵ;
ǧ֮СCarriefվڸ߸ЬܿҊȫp8ĸ߸ЬɞMxfǧŮԵĉ(dng)M@׃˂ҪP(gun)עǡmáĖ|ǡӿԼ
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BIRKENSTOCKIJЬm@ҰЬЬ|\(yn)w̌W(xu)ԭöN|(zh)һƶɵЬ|ڌH^УԽԽϴߵ㹭зNôÓĸX
BVThe Puddle BootѥϵвzwC_cɽϵY(ji)ϵĄڱЬϪЬеĹ顰rІƷ֮ǰͱmЁɪʿĿƼxЬľO(sh)ӋԼ BOAoϵy(tng)һϵ״ÓO(sh)ӋN˴˂m
@ӵҕǁSMȫȻһ݆һlʽ朗lM˳ě_c˂ӻؚwı|(zh)ؚwMı|(zh)oԽԽͨxЬ
03
һL(fng)
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еBIRKENSTOCKvʷ1774꣬ɵ Langen-Bergheim Ь Johann Adam Birkenstock (chung)kYЈĹ20214_ʼƷƱ L Catterton ُ(chung)ʼɆT Christian Birkenstock Alex Birkenstock ڽȻٔ(sh)ə(qun)(dng)rƷƵĹֵs49|Ԫ
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BIRKENSTOCK IPOϢւ(j)֪ʿBIRKENSTOCKIPOܕڽM(jn)Уֵ_(d)60|Ԫ^202148|Ԫq25%lԶһP
@cBIRKENSTOCKʼKּg(sh)ca(chn)ƷɫoP(gun)ϵһԳ95%Ьڵa(chn)־տĵˇcľһʼKɫa(chn)Ʒ̲˹˳ɞҌ۽zȥ̲˹^һpBirkenstock ArizonaЬ21.875fԪs155fԪărij(chung)uʷЬ߃rӛ
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(dng)ȻɹIPOЬI(y)ԣҲSҲǽY(ji)
镳Na(chn)ƷܴP(gun)עӑՓrܿTu䌏ݛՓϵĠhδֹЬЈĕN2002 Crocs4 ͳɹУǮ(dng)rЬ IPOһrL(fng)^o
Crocsİl(f)չһL(fng)äĿƷU(ku)֮2008ĽΣC(j)(jng)(j)h(hun)׃ټ֮ܵ̓rðƷě_2008 ̝p 1.85 |ÆTP(gun)Ƀrһǰ69Ԫֱӱ1Ԫ^
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2014LژI(y)Crocsȫ(zhn)ؽMӋа2014P(gun)]ؽMЇЈ600gֱITе75100gԭе350a(chn)Ʒsp30-40%@ҲǺܶЇӡС@ǂ۳ƷƆᡱɁԭ
˺CrocsIJD(zhun)ڙMƷչ֔(jn)ͿڿvϴҲڽ(jng)䶴ЬĻA(ch)ϲ(chung)£һa(chn)ƷͬeO푑(yng)Mڅݵ׃һ^ȥl(f)ֱI۞oģʽ{(dio)ֱI̺l(f)f(xi)ͬ˺ĕrgCrocsN~L̶ܴȚwDTCģʽL
ڠINCrocsҲQǴ韸{ԼĪ̤rI(lng)Hr߀c֪ƷǻO(sh)ӋM(jn)кƳ(lin)a(chn)ƷҡMCMϵ»٩Christopher KaneWȵ
MCrocs_(chung)˶Ь@һƷδ(wn)ЇЈĽɽڇ(ni)Јѽ(jng)T(ni)ƷƴԃrȵĶЬa(chn)Ʒ
CrocsĠILrͬҲӳ@һc2021CrocsIͬLʞ66.9%2022ԓ헔(sh)(j)ѽ(jng)53.7%L@ž
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